Brand Positioning in the digital age – 3 ; The 3 C’s – Challenges, Competition, Channels

Brand Positioning in the digital age – 3 ; The 3 C’s – Challenges, Competition, Channels

Rohit Khatua

Marketing & Sales Consultant, Founder - Rockit Marketing

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In our first two videos on Brand Positioning, we spoke about its importance and the starting point i.e. the consumer. But, even after putting resources behind building a brand in the market, there are three external factors that can influence it.

These are the three Cs – unforeseen Challenges that we come up against, Competition that impacts what we do and marketing Channels which can be a huge differentiator for the brand. These three C’s can be converted into big opportunities if we approach them wisely.

Watch our three young entrepreneurs Anushree Bishnoi of UnFound.ai, Yash Hisaria of St. D’ Vence and Shriya Nagi of Kern Culture,  talk about how they have dealt with and shared their learnings.

The films were made by Rohit Khatua and Sirish Rao .

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Here are the earlier two films, in case you hadn’t seen them

Brand Positioning in the Digital Age -2

Brand Positioning in the digital age – 2; Validating the positioning – Startup experiences

 

Brand Positioning in the Digital Age -1

Brand Positioning in the digital age -1 What you say : What they hear

 

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